Dibb, Sally
The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin. - London : Routledge, c1994. - xi, 270 p. : ill.
Includes glossary, bibliography and index.
Marketing--Case studies
The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin. - London : Routledge, c1994. - xi, 270 p. : ill.
Includes glossary, bibliography and index.
Marketing--Case studies