Jhally, Sut
The code of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally. - New York : Routledge, c1990. - 225 p.
Includes bibliography and index.
Advertising--Social aspects
Symbolism in advertising
Mass media
The code of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally. - New York : Routledge, c1990. - 225 p.
Includes bibliography and index.
Advertising--Social aspects
Symbolism in advertising
Mass media