Davis, Martyn P
The effective use of advertising media : a practical handbook / by Martyn P. Davis. - 4th ed - London : Century Business, c1992. - xv, 304 p.
Includes index.
Advertising media planning
The effective use of advertising media : a practical handbook / by Martyn P. Davis. - 4th ed - London : Century Business, c1992. - xv, 304 p.
Includes index.
Advertising media planning