Walters, C. Glenn
Consumer behavior : a decision-making approach / C. Glenn Walters, Blaise J. Bergiel. - Cincinnati : South-Western Pub. Co, c1989. - xv, 608 p. : figs., tables.
Includes notes and index.
Consumer behavior
Marketing research
Consumer behavior : a decision-making approach / C. Glenn Walters, Blaise J. Bergiel. - Cincinnati : South-Western Pub. Co, c1989. - xv, 608 p. : figs., tables.
Includes notes and index.
Consumer behavior
Marketing research