Aaker, David A
Strategic market management / David A. Aaker. - 3rd ed - New York : Wiley, c1992. - xvi, 394 p. : ill.
Includes references, appendix and index.
Marketing--Management
Strategic market management / David A. Aaker. - 3rd ed - New York : Wiley, c1992. - xvi, 394 p. : ill.
Includes references, appendix and index.
Marketing--Management