Peter, J. Paul
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 5th ed - Homewood, IL : Irwin, c1991. - xii, 324 : ill.
Includes references and indices.
Marketing--Management
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 5th ed - Homewood, IL : Irwin, c1991. - xii, 324 : ill.
Includes references and indices.
Marketing--Management