Nylen, David W
Advertising : planning, implementation and control / David W. Nylen. - 3rd ed - Cincinnati : South-Western Pub. Co, c1986. - vii, 700 p.
Includes glossary and index.
Advertising
Advertising : planning, implementation and control / David W. Nylen. - 3rd ed - Cincinnati : South-Western Pub. Co, c1986. - vii, 700 p.
Includes glossary and index.
Advertising