Terpstra, Vern
International marketing / Vern Terpstra. - 4th ed - Chicago : Dryden Press, c1987. - xix, 652 p. : ill. - The Dryden Press series in marketing .
Includes bibliographies and indices.
Export marketing--Management
International marketing / Vern Terpstra. - 4th ed - Chicago : Dryden Press, c1987. - xix, 652 p. : ill. - The Dryden Press series in marketing .
Includes bibliographies and indices.
Export marketing--Management