Assael, Henry
Consumer behavior and marketing action / Henry Assael. - 4th ed - Boston : PWS-Kent Pub, c1992. - xx, 748 p. : col. ill.
Includes bibliographical references, glossary and indexes.
Consumer behavior
Motivational research (Marketing)
Consumer behavior and marketing action / Henry Assael. - 4th ed - Boston : PWS-Kent Pub, c1992. - xx, 748 p. : col. ill.
Includes bibliographical references, glossary and indexes.
Consumer behavior
Motivational research (Marketing)