Bovee, Courtland L
Marketing / Courtland L. Bovee, John V. Thill. - New York : McGraw-Hill, c1992. - xxxi, 861 p. : col. ill. - McGraw-Hill series in marketing .
Includes references, glossary and indexes.
Marketing
Marketing / Courtland L. Bovee, John V. Thill. - New York : McGraw-Hill, c1992. - xxxi, 861 p. : col. ill. - McGraw-Hill series in marketing .
Includes references, glossary and indexes.
Marketing