Wilkie, William L
Consumer behavior / William L. Wilkie. - 2nd ed - New York : Wiley, c1990. - 1 v. (various pagings) : ill.
Includes appendices, notes and indices.
Consumer behavior
Consumer behavior / William L. Wilkie. - 2nd ed - New York : Wiley, c1990. - 1 v. (various pagings) : ill.
Includes appendices, notes and indices.
Consumer behavior