Engel, James F.
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. - 6th ed. - Chicago : Dryden Press, 1990. - 1 v. (various pagings) : ill. - Dryden Pess series in marketing .
Includes references, glossary, and index
Consumer behavior
Marketing research
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. - 6th ed. - Chicago : Dryden Press, 1990. - 1 v. (various pagings) : ill. - Dryden Pess series in marketing .
Includes references, glossary, and index
Consumer behavior
Marketing research