Broadcast and cable selling /
Warner, Charles, 1932-
Broadcast and cable selling / Charles Warner. - Belmont : Wadsworth, c1986. - xii, 452 p. : ill.
Includes bibliographical references, appendices, glossary and index.
Selling--Broadcast advertising
Broadcast and cable selling / Charles Warner. - Belmont : Wadsworth, c1986. - xii, 452 p. : ill.
Includes bibliographical references, appendices, glossary and index.
Selling--Broadcast advertising