Olopsc Library catalog

Normal view MARC view ISBD view

Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 5th ed - Homewood, IL : Irwin, c1991. - xvi, 815 p. : ill.

Subjects--Topical Terms:
Marketing--Management--Case studies
Marketing--Decision making--Case studies

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
More searches