Rewoldt, Stewart H
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. - 4th ed - Homewood, IL : Irwin, 1981. - xvi, 874 p. : figs., tables.
Includes indices.
Marketing--Management--Case studies
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. - 4th ed - Homewood, IL : Irwin, 1981. - xvi, 874 p. : figs., tables.
Includes indices.
Marketing--Management--Case studies