Day, George S
Market driven strategy : processes for creating value / George S. Day. - New York : Free Press, c1990. - ix, 405 p. : ill.
Includes notes and index.
Marketing--Management
Strategic planning
Market driven strategy : processes for creating value / George S. Day. - New York : Free Press, c1990. - ix, 405 p. : ill.
Includes notes and index.
Marketing--Management
Strategic planning