Keegan, Warren J
Global marketing management / Warren J. Keegan. - 5th ed - Englewood Cliffs, NJ : Prentice-Hall International, c1995. - xix, 828 p. : ill. - Prentice-Hall international editions .
Includes bibliographies, appendices and index.
Export marketing--Management
Export marketing--Management--Case studies
Global marketing management / Warren J. Keegan. - 5th ed - Englewood Cliffs, NJ : Prentice-Hall International, c1995. - xix, 828 p. : ill. - Prentice-Hall international editions .
Includes bibliographies, appendices and index.
Export marketing--Management
Export marketing--Management--Case studies