Etzel, Michael J
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 11th ed - Quezon City : House of the Best Tome Pub, c1997. - 1 v. (various pagings) : ill. - The McGraw-Hill series in marketing .
Rev. ed of : Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed., c1994. Includes appendices, references, glossary, and indices.
Marketing
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 11th ed - Quezon City : House of the Best Tome Pub, c1997. - 1 v. (various pagings) : ill. - The McGraw-Hill series in marketing .
Rev. ed of : Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed., c1994. Includes appendices, references, glossary, and indices.
Marketing