Shimp, Terence A
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 4th ed - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. : col. ill.
Includes glossary and index.
Advertising
Sales promotion
Communications in marketing
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 4th ed - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. : col. ill.
Includes glossary and index.
Advertising
Sales promotion
Communications in marketing