Boyd, Harper W
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jr., Jean-Laude Larreche. - 2nd ed - Chicago : Irwin, c1995. - xvi, 555 p. : ill. - The Irwin series in marketing .
Includes appendix and indices.
Marketing--Management
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jr., Jean-Laude Larreche. - 2nd ed - Chicago : Irwin, c1995. - xvi, 555 p. : ill. - The Irwin series in marketing .
Includes appendix and indices.
Marketing--Management