Cateora, Philip R
International marketing / Philip R. Cateora. - 9th ed - Chicago : Irwin, c1996. - xxiii, 770 p. : ill. - Irwin series in marketing .
Includes indices.
Export marketing
International business enterprises
International marketing / Philip R. Cateora. - 9th ed - Chicago : Irwin, c1996. - xxiii, 770 p. : ill. - Irwin series in marketing .
Includes indices.
Export marketing
International business enterprises