Smith, Jeanette
Entrpreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : Wiley, c1996. - xii, 277 p. : ill. - Entrpreneur magazine small business series .
Includes index.
Advertising media planning--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.
Entrpreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : Wiley, c1996. - xii, 277 p. : ill. - Entrpreneur magazine small business series .
Includes index.
Advertising media planning--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.