Pearce, John A.
An industry approach to cases in strategic management / John A. Pearce II, Richard B. Robinson, Jr. - 2nd ed. - Chicago : Irwin, c1996. - xviii, 846p. : ill.
Includes appendices.
Strategic planning--Case studies.
An industry approach to cases in strategic management / John A. Pearce II, Richard B. Robinson, Jr. - 2nd ed. - Chicago : Irwin, c1996. - xviii, 846p. : ill.
Includes appendices.
Strategic planning--Case studies.