Cateora, Philip R
International marketing / Philip R. Cateora. - 9th ed - Boston : Irwin/McGraw-Hill, c1996. - xxiii, 772 p. : ill., maps (part col.) - The Irwin series in marketing .
Includes indices.
Export marketing
International business enterprises
International marketing / Philip R. Cateora. - 9th ed - Boston : Irwin/McGraw-Hill, c1996. - xxiii, 772 p. : ill., maps (part col.) - The Irwin series in marketing .
Includes indices.
Export marketing
International business enterprises