Ritzer, George
The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer. - Thousand Oaks, CA : Pine Forge Press, c1993. - xv, 221 p.
Includes bibliographical references and index.
Social structure--United States
United States--Social conditions--1980-
Management--Social aspects--United States
Fast food restaurants--Social aspects--Imoted States
Rationalization (Psychology)
The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer. - Thousand Oaks, CA : Pine Forge Press, c1993. - xv, 221 p.
Includes bibliographical references and index.
Social structure--United States
United States--Social conditions--1980-
Management--Social aspects--United States
Fast food restaurants--Social aspects--Imoted States
Rationalization (Psychology)