Oelkers, Dotty Boen.
Travel and tourism marketing / Dotty Boen Oelkers. - Mason, O : Thomson South-Western, c2007. - ix, 311 p. col. ill.
Includes glossary and index.
Tourism--Marketing
Travel and tourism marketing / Dotty Boen Oelkers. - Mason, O : Thomson South-Western, c2007. - ix, 311 p. col. ill.
Includes glossary and index.
Tourism--Marketing