Johansson, Johny K.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - 2nd ed. - Singapore : McGraw Hill, c2001 - xx, 604 p. : ill.
Includes bibliographical references and index.
Export marketing.
Export marketing--Management
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - 2nd ed. - Singapore : McGraw Hill, c2001 - xx, 604 p. : ill.
Includes bibliographical references and index.
Export marketing.
Export marketing--Management