Kurtz, David L.
Principles of marketing / David L. Kurtz, Louis E. Boone. - 12th ed. - Singapore : Thomson Learning Asia, c2007. - 1v. (various pagings) : ill.
Includes appendix, notes, glossary and indices.
Marketing.
Principles of marketing / David L. Kurtz, Louis E. Boone. - 12th ed. - Singapore : Thomson Learning Asia, c2007. - 1v. (various pagings) : ill.
Includes appendix, notes, glossary and indices.
Marketing.