Loudon, David
Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn. - New York : Best Business Books, c2005. - xiii, 373 p. : figs.
Includes bibliographical references and index.
Marketing--Management.
Marketing--Management--Case studies.
Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn. - New York : Best Business Books, c2005. - xiii, 373 p. : figs.
Includes bibliographical references and index.
Marketing--Management.
Marketing--Management--Case studies.