Nykiel, Ronald A.
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel. - New York : Best Business Books, c2003. - xvi, 311 p. : ill.
Includes appendices, glossary, bibliography and index.
Marketing--Decision making
Marketing--Management
Marketing--Planning
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel. - New York : Best Business Books, c2003. - xvi, 311 p. : ill.
Includes appendices, glossary, bibliography and index.
Marketing--Decision making
Marketing--Management
Marketing--Planning