Hair, Joseph F.
Marketing research / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed - Boston : McGraw Hill/Irwin, c2003. - xxiii, 720 p. : ill. - McGraw Hill/Irwin series in marketing .
Includes glossary, endnotes, and indices.
Marketing research
Marketing research / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed - Boston : McGraw Hill/Irwin, c2003. - xxiii, 720 p. : ill. - McGraw Hill/Irwin series in marketing .
Includes glossary, endnotes, and indices.
Marketing research