Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 10th and International ed. - Boston : McGraw-Hill Irwin, 2007. - xxxii, 702 p. : maps, ill.
Includes glossary and indices.
Export marketing.
International business enterprises.
International marketing / Philip R. Cateora, John L. Graham. - 10th and International ed. - Boston : McGraw-Hill Irwin, 2007. - xxxii, 702 p. : maps, ill.
Includes glossary and indices.
Export marketing.
International business enterprises.