Kotler, Philip
Marketing management. - Upper Saddle River, NJ : Pearson Education International, c2006. - 1 v. (various pagings) : col. ill.
Includes appendix, glossary and indices.
Marketing--Management.
Marketing management. - Upper Saddle River, NJ : Pearson Education International, c2006. - 1 v. (various pagings) : col. ill.
Includes appendix, glossary and indices.
Marketing--Management.