Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, New Jersey : Pearson Education Southeast Asia Pte. Ltd, c2008. - xvii, 893p. : ill., 26cm
Includes index
981-247-0-52-2
Hospitality industry--Marketing
Tourism trade--Marketing
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, New Jersey : Pearson Education Southeast Asia Pte. Ltd, c2008. - xvii, 893p. : ill., 26cm
Includes index
981-247-0-52-2
Hospitality industry--Marketing
Tourism trade--Marketing