Baker, Michael
Product strategy and management / Michael Baker and Susan Hart. - 2nd ed. - Singapore : Pearson Education South Asia Pte Ltd, 2007. - 541 p. ; 23 cm
Product management
New products--Management--Case studies
Product strategy and management / Michael Baker and Susan Hart. - 2nd ed. - Singapore : Pearson Education South Asia Pte Ltd, 2007. - 541 p. ; 23 cm
Product management
New products--Management--Case studies