Kurtz, David L.
Principles of contemporary marketing / David L. Kurtz. - 15th ed. - Pasig City : Cengage Learning Asia Pte Ltd (Philippine Branch), 2012. - 780 p. : ill. ; 25 cm
Includes glossary and index
9789814392822
Marketing--Management
Principles of contemporary marketing / David L. Kurtz. - 15th ed. - Pasig City : Cengage Learning Asia Pte Ltd (Philippine Branch), 2012. - 780 p. : ill. ; 25 cm
Includes glossary and index
9789814392822
Marketing--Management