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Mautinho, Luiz

Strategic marketing management / Luiz Maulinho, Geoff Southern. - Pasig City : Cencage Learning Asia Pte. Ltd. (Phil. Branch), 2013. - 490 p. : ill. ; 23 cm

ISBN: 978-981-9369-56-5

Subjects--Topical Terms:
Marketing--Management
Strategic planning

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