Czinkota, Michael R.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 10th ed. - Pasig City : Cengage Learning Asia, 2015. - xxxv, 677p. : ill.; 25 cm.
Includes glossary and index.
978-981-4687-03-4
Export marketing
International business enterprises
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 10th ed. - Pasig City : Cengage Learning Asia, 2015. - xxxv, 677p. : ill.; 25 cm.
Includes glossary and index.
978-981-4687-03-4
Export marketing
International business enterprises