Jobber, David
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick. - 8th ed. - Maidenhead : McGraw-Hill Higher Education, 2016. - 813 p. : col. ill. ; 27 cm
Includes glossary and index.
978-0771-7414-9
Marketing
Marketing--Europe--Case studies
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick. - 8th ed. - Maidenhead : McGraw-Hill Higher Education, 2016. - 813 p. : col. ill. ; 27 cm
Includes glossary and index.
978-0771-7414-9
Marketing
Marketing--Europe--Case studies