Robert, Michel
Product innovation strategy pure and simple : how winning companies outpace their competitors / Michel (Mike) Robert. - New York : McGraw-Hill, c1995. - xvi, 174 p. : ill.
Includes index
New products--Management
Product innovation strategy pure and simple : how winning companies outpace their competitors / Michel (Mike) Robert. - New York : McGraw-Hill, c1995. - xvi, 174 p. : ill.
Includes index
New products--Management