Burce, Jennifer L.
Influence of perceived quality, brand loyalty and brand assets on buying references: a study on whitening soaps impact to teenagers / Jennifer L. Burce - Marikina City: OLOPSC, c2017 - x, 51 pages: color illustrations; 28cm
Approval Sheet
--Brand choice.--Consumers' preferences.--Branding (Marketing).
HF 5415 B87 2017 / THE00368
Influence of perceived quality, brand loyalty and brand assets on buying references: a study on whitening soaps impact to teenagers / Jennifer L. Burce - Marikina City: OLOPSC, c2017 - x, 51 pages: color illustrations; 28cm
Approval Sheet
--Brand choice.--Consumers' preferences.--Branding (Marketing).
HF 5415 B87 2017 / THE00368