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Leventhal, Barry,

Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal. - XVI, 251 pages ; 24cm

Includes bibliographical references (pages 241-245) and index.

ISBN: 9780749479930 (alk. paper)

LCCN: 2017050352

Subjects--Topical Terms:
Marketing research.
Consumer behavior.
Data mining.

LC Class. No.: HF5415.2 / .L483 2018

Dewey Class. No.: 658.8/302856312

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