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Alroy, Alon

Event success: maximizing the business impact of in-person, virtual, and hybrid experiences - New Jersey: John Wiley & Sons, c2022. - ix, 257 pages; 23cm.

Includes index.

ISBN: 9781119817154

Subjects--Topical Terms:
Special events
Marketing

LC Class. No.: GT 3405 A47 2022 / CL12477

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