| 000 -LEADER |
|---|
| fixed length control field |
00685nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520020248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080131s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberto, Eduardo L |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Applied marketing research for data-based marketing decisions / |
| Statement of responsibility, etc. |
Eduardo L. Roberto. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Quezon City : |
| Name of publisher, distributor, etc. |
Ateneo de Manila University Press, |
| Date of publication, distribution, etc. |
1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
292 p. : figs., tables. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes references, appendix, and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Statistical methods |
| -- |
Data processing |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
| -- |
85.00Php |
