| 000 -LEADER |
|---|
| fixed length control field |
01029nam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240219111041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080409s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Linkage |
College Learning Resource Center |
| Original cataloging agency |
College Learning Resource Center |
| Transcribing agency |
College Learning Resource Center |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 B429 1988 |
| Item number |
CL1568 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bennett, Peter D |
| 9 (RLIN) |
47842 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 762 pages; |
| Other physical details |
illustrations. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill series in marketing |
| 9 (RLIN) |
47843 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes references, appendices, dictionary of marketing terms and indices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
47844 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robert P. Lamm |
| 9 (RLIN) |
47845 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robert A. Fry |
| 9 (RLIN) |
47846 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
