| 000 -LEADER |
| fixed length control field |
00621nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20240123145044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
070830s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
| Linkage |
College Learning Resource Center |
| Original cataloging agency |
College Learning Resource Center |
| Transcribing agency |
College Learning Resource Center |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Moore, Karl. |
| 9 (RLIN) |
46158 |
| 245 10 - TITLE STATEMENT |
| Title |
Marketing : |
| Remainder of title |
the basics / |
| Statement of responsibility, etc. |
Karl Moore |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
vii, 220 pages : illustrations. |
| 500 ## - GENERAL NOTE |
| General note |
Includes bibliography, references, glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
46159 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Niketh Pareek. |
| 9 (RLIN) |
46160 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Books |