| 000 -LEADER |
|---|
| fixed length control field |
00605nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022443.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090806s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of contemporary advertising / |
| Statement of responsibility, etc. |
William F. Arenas, David H. Schaefer. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Mc Graw-Hill Irwin, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 558 p. : part col. ill |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary, bibliographical reference, and indices |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schaefer, David |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
| -- |
2895.00Php |
