| 000 -LEADER |
|---|
| fixed length control field |
00615nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071126s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wells, William |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising Principles & Practice / |
| Statement of responsibility, etc. |
William Wells, John Burnett, Sandra Moriarty. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Pearson Education (Asia), |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 599 p. : ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Philippine ed. published by Pearson Education South Asia, c2004 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
| -- |
C&E Publishing |
| -- |
545.00 |
