| 000 -LEADER |
|---|
| fixed length control field |
00641nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120926s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538480567 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hult,Tomas M. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
G. Tomas M. Hult, William M. Pride and E.C. Frell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
16th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Cengage Learning, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 656p. : col. ill. : 28cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferell, O.C |
| 852 ## - LOCATION |
|---|
| -- |
Fastbooks |
| -- |
OLOPSC |
| -- |
9395.00Php |
