| 000 -LEADER |
|---|
| fixed length control field |
00626nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200218033403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180105s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119365570 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McMurty, Jeanette Maw |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
for dummies / |
| Statement of responsibility, etc. |
Jeanette McMurty with Alexander Hiam. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Jersey : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, |
| Date of publication, distribution, etc. |
c2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 392 p. ; 24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 852 ## - LOCATION |
|---|
| -- |
Fully Booked |
| -- |
OLOPSC |
| -- |
1348.00Php |
